Get hired directly
For creators with 3,000+ followers on TikTok, Instagram, YouTube or Facebook, approved by Danko+, and for brands that have proven themselves on pay per view. Agree the work up front and get paid a fixed fee, per view, or both.
Fixed, per view, or both
The brand sets the pay on each deal, and it's written into the offer before you accept. Pick the deals that work for you.
Fixed fee
A set amount for the agreed deliverables, whatever the views.
R2,000 for one videoExamplePay per view
A rate per 1,000 verified views on the deal's posts.
R40 per 1,000 viewsExampleHybrid
A fee up front, plus a per-view bonus as the views come in.
R1,000 + R20 per 1,000 viewsExample
Bigger following, bigger deals
Direct deals are for creators who've built a real audience. Brands invite you to their briefs, or you apply, and you agree the work before you start.
- Requirement 1
3,000+ followers
On one verified TikTok, Instagram, YouTube or Facebook account. Followers on different accounts aren't added up, and Danko+ confirms the count.
- Requirement 2
Approved by Danko+
Apply from your creator workspace. Our team reviews every application and approves creators for direct deals.
- Requirement 3
DANKO++ · R299/month
Direct deals come with DANKO++, along with unlimited pay-per-view campaigns every month and no agency fees. Launch price: R299 a month, usually R599. Paid plans open soon.
Not at 3,000 yet?
Pay per view is open to every creator, at any follower count. Earn on every 1,000 verified views while you grow.
Start with pay per view- Step 1
Pass the follower mark
Grow one verified TikTok, Instagram, YouTube or Facebook account past the follower mark. Followers on different accounts aren't added up, and Danko+ confirms the count.
- Step 2
Apply and get approved
Send a short application. The Danko+ team reviews it and approves you for direct deals.
- Step 3
Get invited, or apply to briefs
Brands invite you to their briefs, or you apply with a short pitch. The offer spells out the pay, deliverables, revision rounds and usage rights before you start.
- Step 4
Deliver and get paid
Upload your content, handle feedback in one place and track every payout. You keep earning per view on every other campaign too.
Hand-pick your creators
Direct deals open once you've proven yourself on pay per view. Then you can brief creators Danko+ has approved, agree deliverables and usage rights, and approve the content.
10 successful campaigns
Pay-per-view campaigns that have ended with creators paid. It shows creators you brief clearly and pay reliably.
Direct deals plan · R399/month
Work directly with approved DANKO++ creators: campaigns with applications, swipes, invitations, offers and messaging.
5% service fee per deal
Added on top of each paid deal and shown before you send the offer.
Fees are shown before an offer is sent and fixed once the creator accepts, so later changes never affect an agreed deal.
- Step 1
Unlock and post a brief
Once direct deals are unlocked, describe the product, deliverables, pay, usage rights and deadlines in a guided builder.
- Step 2
Invite or review applications
Browse creator profiles, invite the ones you like or review who applies. Only creators Danko+ has approved for direct deals can take part. A chat opens once both sides are keen.
- Step 3
Set the pay
Send an offer with the scope, revision rounds, usage rights and pay: a fixed fee, pay per view, or a fee plus a per-view bonus. The creator accepts in writing.
- Step 4
Approve the content
Review submissions, request changes within the agreed rounds and approve when you're happy. Every file, message and decision stays in one place.
Direct deals, answered
Every big deal starts with views
Join free and earn per view on any campaign while you grow. Direct deals open at 3,000 followers on TikTok, Instagram, YouTube or Facebook.